Zapier

Don’t take it from me—take it from Spencer Siviglia, Director of Ops at Toyota of Orlando. When a ransomware attack took down their CRM for a month, Spencer didn’t panic—he built a new system overnight using Zapier. He didn’t just duct-tape a fix. He built a future-proof foundation: 📊 30K+ lead records tracked in Zapier Tables—zero downtime, full visibility 🤖 AI-powered automations—cleaning, classifying, and verifying data from 200+ leads a day 🧠 Formula Helper—whether you're formula-phobic or fluent, it writes and fixes formulas for you 🎯 Interfaces + Agents—structured data intake, natural language queries, and proactive insights 🛠️ One automation to rule them all—38 steps parsing multi-source XML and plain text with AI 📈 Real-time dashboards without fighting spreadsheets or APIs Zapier it’s for Ops. It’s for scale. It’s for leaders who don’t wait for systems to come back, instead they build better ones. Go read Spencer’s story. Ask questions. See what’s possible from someone who didn’t just turn the tables, but taught AI how to set them. https://lnkd.in/gMSmKXzs

Missed our webinar this week on AI agents & workflows? 👀 Check out this demo on AI by Zapier from Noah Manger. Some major updates to highlight: - Perfect your prompts with an all-new prompt builder assistant! This includes pre-built templates for quick actions, side-by-side testing, smart output fields, prompt versions, and saved prompts. All of this helps you get to the perfect prompt faster so you can get the exact output you need from the AI. - Bring Your Own Key: You choose the provider and model you prefer - or the one that's approved by your company - whether it's a GPT model, Anthropic, Gemini, or Azure OpenAI. - If you don't want to pay for your own API key, you can use GPT 4o-mini, or either of the Gemini 2.0 Flash models for free. (Note that when we say "free", we mean that Zapier pays for your AI model, but the AI by Zapier step does count towards regular tasks!) Try it out today in your workflows: https://lnkd.in/guTfBd5K

This was another 🔥 week for Zapier MCP. I'm here with a quick roundup ICYMI: 1. OpenAI is adding support for remote MCP servers in their Responses API, and Zapier MCP is one of the key launch partners. 2. Zapier MCP is also now available to use in Anthropic's Messages API 3. Zapier MCP was demoed onstage by our very own Nate Moore at Microsoft Build for how you can build agents in Copilot Studio and give them access to actions If you haven't already dived in, I'll throw some resources on everything you need to know about MCP👇 #ai #MCP #automation #Openai #Anthropic #Microsoft

🫠 Me, writing cold outreach emails manually: "This is fine." 💅 Also me, after automating the entire process with AI: “Why was I living like that?” I built a Zap that does the whole handoff from marketing to sales the moment a target account downloads one of our assets. Here’s what it does: ✅ Detects engagement (thank you, forms) ✅ Looks up the asset and pulls relevant context ✅ Uses ChatGPT to research the lead (including their LinkedIn!) ✅ Generates a personalized 100-word email ✅ Notifies the assigned rep in Slack ✅ Updates HubSpot with all the details ✅ Logs everything for tracking In other words, it’s my “I’m too tired to write another email” assistant. And it works. 🎥 Check out the demo of the workflow ⚡ Steal this workflow with our template: https://bit.ly/4k8AFAW Thanks to HubSpot OpenAI Slack Zapier for making me look 10x more productive than I really am 😈

Every campaign Zapier produced last year just won a Telly Award. That's FIVE awards in total. 🥇 🥇 The Magical Life of Machines: Two gold for art direction and set design 🥈 Zap for Zap: Silver for comedy 🥈 Zap AI in a Can: Silver for comedy 🥉 Enterprise Psychic: Bronze for B2B campaigns When I joined Zapier 2.5 years ago, brand marketing was still finding its footing. We hadn’t built a motion for creative storytelling. We'd never done experiential. But we had ambition of what our brand should become. Since then, we’ve built something I’m deeply proud of: 💖 Campaigns that center on customer challenges. 🧨 Ideas that break the B2B mold. 💥 And a brand that’s bold enough to be remembered. These awards aren’t the goal. But they're a signal that brand matters—and that great things happen when you bet on creative. Endless gratitude to Sadie Hochfield, Maeve McGeorge, Joe Montefusco, Ashley Hadeed, Ericke Tan, Talia Rose, and our incredible partners at Strange Family Studios.

Big MCP news today from Anthropic. Claude x Zapier just got a serious upgrade 👇 Claude 3.7 Sonnet can now take real-world actions (like sending a Slack message, updating a CRM record, or editing a Google Sheet) across nearly 8,000+ Zapier-connected apps. This is a BIG leap forward for AI builders. With just a few lines of code, you can: - Spin up a Zapier MCP server - Add tools (Zapier actions) Claude can call - Let Claude run them directly through Anthropic’s Messages API Whether you’re prototyping a new AI agent or scaling workflows in production, this integration gives you power + speed. Want to give it a try? 👀 mcp.zapier.com 👀

Announced today by Anthropic... Zapier x Claude just got even more powerful. 👇 Claude can now perform real-world actions through Zapier MCP. Want to try? - Launch a Zapier MCP server (minimal setup) - Add Zapier actions as tools for Claude to “call” - Let Claude run them directly through Anthropic’s Messages API 8000+ apps, instantly available in Claude. Send Slack messages, update CRM records, edit Google Sheets, and more (all without any custom code) Linking to their official announcement in the comments.

🫠 Me, writing cold outreach emails manually: "This is fine." 💅 Also me, after automating the entire process with AI: “Why was I living like that?” I built a Zap that does the whole handoff from marketing to sales the moment a target account downloads one of our assets. Here’s what it does: ✅ Detects engagement (thank you, forms) ✅ Looks up the asset and pulls relevant context ✅ Uses ChatGPT to research the lead (including their LinkedIn!) ✅ Generates a personalized 100-word email ✅ Notifies the assigned rep in Slack ✅ Updates HubSpot with all the details ✅ Logs everything for tracking In other words, it’s my “I’m too tired to write another email” assistant. And it works. 🎥 Check out the demo of the workflow ⚡ Steal this workflow with our template: https://bit.ly/4k8AFAW Thanks to HubSpot OpenAI Slack Zapier for making me look 10x more productive than I really am 😈

Big MCP news from OpenAI today… With Zapier MCP as an official launch partner! Sam Altman recently teased MCP support for their flagship API, but now it’s here (with Zapier front and center) The Responses API now supports MCPs as tools (meaning developers don’t need to build custom clients anymore) Add the Zapier MCP integration, and nearly 8,000 apps become instantly available in the Responses API. All running right from the OpenAI Playground. Curious? Check out the links below 👇

At Zapier, we're not just using AI—we're building a future around it. And it starts with how we hire. 💡 89% of Zapiens already use AI in their day-to-day work, and our CEO, Wade Foster, recently shared our playbook on how we got there. Today, we’re sharing how our Talent Acquisition and L&D teams are evolving hiring and onboarding to be truly AI-first. For starters, we're making AI fluency a core requirement for 100% of new hires, regardless of the role. + Updating applications and interviews to assess AI mindsets, strategy, and skills + AI exploration in onboarding, so new hires start building with Zapier from day one + Expanding company-wide AI enablement through L&D and ERG-led initiatives And, we're aiming to support all future candidates with transparent expectations and guidance throughout the process to ensure everyone has the opportunity to meet this raised bar. 👉 Read the blog → https://lnkd.in/dTmDyCUz #AI #FutureOfWork #TalentAcquisition #HRTech #AITransformation