Zapier

Marketers: Trying to improve your GTM motion with AI? This week, Zapier is sponsoring the <ai/> x Marketing Summit in SF, where some of the best marketers are sharing the very real ways they’ve integrated AI into GTM. We’re also hosting a 2-hour work session on Scaling Account Search with No-Code AI, led by Reid from Zapier and Blake from SupportLogic. When? - 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆, 𝗔𝗽𝗿𝗶𝗹 𝟮𝟰 - 𝟭–𝟯𝗽𝗺 𝗣𝗧 Register here: https://lnkd.in/dCB_CQzE

By combining Zapier and AI, Legalstart has simplified key workflows and gained confidence in scaling automation across the business. https://lnkd.in/gWSpmTJw

Zapier MCP is on fire. In the last 3 weeks: - Users up 234% - Actions up 350% Most start with simple tasks like asking questions about their data, prepping for meetings, and reviewing accounts …but power users have graduated to larger ideas (automated product development, creating podcasts from internal reports, and more) We’re seeing both devs and end-users asking how MCP can help with their specific challenges. So? We’re doing an “Intro to Zapier MCP” webinar on May 7th, covering the best use cases we’ve seen. (and had over 1,000 sign-ups in the first 24 hours) Want to learn more? RSVP link in comments 👇

Running Facebook Ads and hoping you're not missing valuable leads? There’s a better way to stay on top of every opportunity—without the spreadsheets. Watch our on-demand webinar with Meta to see how Zapier helps you: 🔁 Send leads straight to your CRM—automatically 🤘 Kick off outreach in seconds 🏃♂️Move fast, without the manual work In this sneak peek, Meta’s Senior PMM for Ads Optimization shares how automation with Zapier cuts response times and helps you act on leads the moment they come in. https://lnkd.in/gEtSQNM4

🔥You’re not the only one figuring this out as you go. If you’re responsible for rolling out AI across your company, you need a crew. This week I hosted an AI Enablement Roundtable with amazing operators, enablers, and builders who are in the trenches trying to roll out AI across their orgs. Huge shoutout to Kelly Goss for co-leading it with me (legend status Citizen Dev program builder). Some themes that hit hard: → Access ≠ adoption → Execs want results but aren’t getting hands-on → People feel overwhelmed, unmeasured, and under-resourced → Everyone’s expected to be an enabler — with no enablement themselves The good news? 💡All these problems have been solved before — during the rise of no-code and automation. We just need to dust off those citizen developer playbooks and apply them to this new wave. The role of the “AI enabler” isn’t just about tool recommendations — it’s about unlocking behavior change, identifying champions, showing wins, and building org-wide muscle around experimentation, storytelling, and scale. We’re not just rolling out tools. We’re transforming how our companies work. So we’re kicking things up a notch… 👥 Introducing: Human in the Loop A new private, free, application/invite-only Slack Connect channel just for folks who are responsible for rolling out AI across their orgs. Yes — enablement for the enablers. You’ll get: → A real community of peers (not 17 random channels) → Behind-the-scenes playbooks, wins, and fails → Support for workshops, hackathons, and change management → First looks at new stuff we’re building (at Zapier and beyond) 💬 Link to apply is in the comments. Let’s make each other unstoppable.

There’s been a lot of buzz around MCP lately, and for good reason. It’s a major step forward in letting AI assistants do real work, not just talk about it. But the protocol isn’t the whole story. The magic happens in the use cases: booking meetings, sending emails, creating tasks—automatically. In our latest Zap Digest we break down where MCP fits, how Zapier Agents paved the way, and go over some opportunities to learn more.

How did Zapier get 84% of the company using AI every day? We might just drop the whole playbook. No strategy decks or basic ChatGPT prompts. I’m talking step-by-step gameplan + secrets for getting your people to think and build AI-first. Want early access if/when it drops? Comment “DO IT WADE”. (If you tag him he can't ignore me 😈 .)

Confession: I tried to replace myself with AI. Temporarily. For a Harvard study! 👇 Of course they called it “The Wade Test” lol We asked our team to see if they could spot which messages were from me and which were from a WadeBot that learned from my past communications. 41% of Zapiens couldn’t tell the difference. Most interesting part: If folks think a message is AI-generated (even incorrectly), they rated it as less helpful. Shows how much our perception of AI shapes how we trust its communication… Tons of good stuff in this Bloomberg article, which also features Sam Liang, Mary Barra, Sebastian Siemiatkowski, Eric S. Yuan, and others. Link in comments

Take the stage at ZapConnect 2025! 🚀 Have an automation success story? Did you build a killer workflow? We’re on the hunt for speakers to share their expertise at our upcoming half-day virtual conference. 💡 Why speak at ZapConnect? Showcase your knowledge, build your brand, and connect with thousands of automation enthusiasts worldwide. 🎤 Who we’re looking for: Presenters from all backgrounds—whether you’re an AI automation expert or just passionate about leveling up your automation efforts. If you’ve used Zapier to tackle challenges or streamline processes, we want to hear from you! Don’t miss out—the call for speakers closes May 1! Apply today: https://lnkd.in/gce-rsKC

Is your AI strategy actually ready for 2025? Most teams think they’re on track, but our 2-minute AI Readiness Quiz will show you exactly where you stand and what to do next. What you’ll get: • A quick diagnostic (under 2 minutes) • Tailored next steps based on your results • Practical tools to start improving today • See how you stack up against industry benchmarks Don’t guess. Get clarity — and a smarter path forward. 👉 https://lnkd.in/guqk6wNd